It was a thrill to create the logo for 22 2nd St. Wine Co. in Troy, New York.
Heather LaVine - the owner, expert wine buyer and restauranteur- envisioned something that honored the many women wine makers featured in the shop, as well as a nod to herself and her trusty side kick, Charlie. Although Heather co-owns five businesses, the wine shop is the one closest to her heart and I wanted the logo to reflect that personal investment. In the logo, I wanted to make sure to touch on the architecture of Troy's nationally recognized Central Historic District and included some architectural detail found in the shop's building. In addition to the logo, I also created a tote bag which features the shop's slogan, "charm + grit."
Images by Corey Mitchell