Backbar is a restaurant and bar located in Hudson, NY created by Zakary Pelaccio of Fish & Game, and formerly of New York's Fatty Crab. I worked with Zak and his team to create a logo, postcard and menu design for the restaurant, as well as a simple website. The logo is based on a very unique painting that has become somewhat iconic to the establishment. It is, in fact, a baby on skis, wearing a hat and holding a glass of wine. There's nothing quite like it, and there's no place quite like Backbar, with its incredible cocktails and delicious Malaysian food in a repurposed garage setting next to an antiques store located on Hudson's Warren St.