Fort Orange General Store was a neighborhood shop on Delaware Ave. in Albany, New York that I owned and operated from spring 2014 until summer 2016 with my friend, Katy. We sold beautiful home goods and gifts, with an emphasis on handmade quality and good design. Fort Orange featured the work of up and coming designers, artists and small companies from all over. The shop also served as a small community gathering space for creative workshops and events.

I created the branding materials for Fort Orange and maintained all marketing communications, website, e-commerce, Instagram as well as interior styling and product curation. 

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